Tackle your Feelings

While Creative Director at izest I worked on the brand development of their new mental well being initiative with Rugby Players Ireland. We initially worked on creating a brand and visual design system that would fit into the larger RPI ecosystem, while being a colourful, engaging, versatile brand that could encourage their audience to engage in difficult conversations by removing the stigmas around mental health issues.

The brand was launched to great success as a national campaign and extended to print artwork, OOH advertising, events and workshops, digital artwork, interviews, art direction and animation with a huge body of work. Financed by Zurich Ireland, based on the success of the campaign this was extended for a further four years. The campaign was centred around a wellbeing app, and has since expanded to a specific schools version with an additional tranche of work supporting this.