Doha Mall

Doha Mall is located in the city of Doha in Qatar. The mall will be the only super regional mall in the South of Doha with over 650,000 people within its catchment area. Doha Mall has a unique architectural design, sharp angles and cascading waterfalls around the entrance and will also boast an Aquarium to wow visitors. While working at izest, we used these architectural features to create a brand identity to align with the overall aesthetic, creating a visual style full of movement and engaging shapes to allow for an ever moving brand that can adapt to any medium. I worked on brand development, print, digital, signage as well as designing the website.