Sculpted

I worked closely with Aimee Connolly on her brand development and e-commerce site while at izest, her business was growing massively and I worked with her for a number of years designing packaging, print and digital artwork across the entire scope of her marketing. As well as this we redesigned her website to simplify the architecture and improve the overall user experience as it related to the business KPIs.

The overall goal was to create a easily navigable site that increased user engagement in order to increase purchases and improve on the engagement levels. A clean simple interface with a focus on colour and movement throughout the different elements is the result. Using a light colour palette to represent the nature of the business along with using large imagery with multiple layouts to promote the different types of products on display.